lcoholic beverage sector veterans and entrepreneur duo, Ravi Jain and Deepak Roy, are close to acquiring 100-acre vineyard in Nashik to scale up¬†operations of their two-year-old wine firm Vallee de Vin.¬
Ravi Jain, on a comeback trail after serving three-year no-compete with UB Group chairman Vijay Mallya, plans to foray into hospitality business with a chain of wine bars in Maharashtra, initially. Vallee de Vin, which makes wines under Zampa brand, is in talks with hospitality players for co-branding these wine bars.¬†
‚ÄúThe acquisition of 100-acre vineyard could happen immediately. We are looking at strategic acquisition of¬†wineries¬†that are underperforming,‚ÄĚ Mr Jain toldET¬†. He said the proposed wine bars will have three formats, and discussions were on with hospitality players for tie ups.¬†
Coming together of the two veterans is expected to make Vallee de Vin, which produces Zampa brand of wines from its 35-acre vineyard from Sanjegaon in periphery of Nashik, a major player in the domestic wine industry.¬†
Deepak Roy, Ravi Jain and Neeraj Deora are equal partners in the company which currently has a storage capacity of 3,00,000 litre. The company, founded in 2006, is planning to scale up storage capacity to one million litre. The 1.5 million-case wine market is growing by 30% every year. Labels from the brand are currently available in¬†Mumbai, Pune, Delhi, Gurgaon and Goa.¬†
‚ÄúLabels from Vallee de Vin will be making a foray into Jaipur, Chandigrah, Calcutta and Bangalore markets with in two months. We are also looking at entering¬†Hyderabad¬†and Chennai markets,‚ÄĚ said Mr Jain.¬†
Vallee de vin, which currently has three wine labels, is looking to launch another four labels in the coming months.¬
Mr Jain, who exited Alcobev by selling his stake to Vijay Mallya‚Äôs UB Group and the UK brewer Scottish & Newcastle in 2006, had a three-year no-compete agreement with Mallya which recently expired.