After being part of the industry for a couple of years, Kamat witnessed the huge gap between demand and supply of four-star full service business hotels in India and endeavored to bridge this gap. “We were already present in the five-star and four-star segments with our brands The Orchid and Lotus Suite, respectively. The latter then underwent a makeover and was segmented as a resort brand under the name ‘Lotus’. We then decided to launch a four-star luxury brand of hotels ‘VITS’ and mark a pan-India presence in this segment.”
The brand was designed in consultation with brand guru Jagdeep Kapoor. “Our primary target with ‘VITS’ is to foray into the much untapped regions of Maharashtra, Karnataka and Gujarat. In Maharashtra alone, we are aiming to develop 36 properties in the next five years,” informs Kamat.

The group launched its first ‘VITS’ property in Mumbai (in Andheri) by upgrading its already existing property ‘Lotus Suits’. It recently opened another ‘VITS’ in Belgaum under the watchful eyes of Kamat junior. Moreover, it has zeroed in on Kolhapur, Nagpur, Nashik, Navi Mumbai

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