Its plan now is to open stores in Chandigarh and 10 other neighbouring towns. The second cluster will come up in Pune, Nashik and one more town (yet to be identified) nearby.

The third bunch of stores will come up in Hyderabad. In effect, the company will cover 15 towns this year.ITC’s Sivakumar declined to disclose the investment involved.

He did say that the Choupal Fresh stores, each of which will be spread over 2,500-3,000sq. ft, will largely operate out of rented spaces.

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